Bee On Trade

Supply Chain Technology

Why is Freight Visibility So Important? How to Get It?



May 2023

8 min read


Sign-up to our newsletter, get access to exclusive tips about freight forwarding weekly update!

Why is Freight Visibility So Important? How to Get It?


We live in a globalized world where the efficient movement of goods is crucial for businesses to stay competitive and meet customer demands. However, managing freight operations can be complex and challenging, with various stakeholders involved and numerous logistical hurdles to overcome.


This is where freight visibility plays a vital role. By providing real-time information on the location and status of shipments, freight visibility empowers businesses with greater control and efficiency in their supply chain operations.


Let's understand better by exploring the importance of freight visibility and how you can achieve it through the implementation of a freight visibility platform.

What is Freight Visibility?

Freight visibility refers to the ability to track and monitor shipments throughout the supply chain in real-time. It involves having accurate and up-to-date information about the location, condition, and estimated time of arrival of goods.


This visibility enables stakeholders, such as shippers, carriers, and customers, to make informed decisions. They can plan ahead and take proactive measures to optimize their operations.

Benefits of Freight Visibility

There are several benefits you need to be aware of while choosing freight visibility:


Money and Time Management

One of the primary benefits of freight visibility is improved money and time management. With real-time visibility into the movement of goods, businesses can optimize their supply chain processes, reduce unnecessary delays, and minimize costly disruptions.


By having accurate delivery time estimates, shippers can plan their inventory levels more effectively, avoiding excess stock or stockouts. This leads to cost savings and improved customer satisfaction.


For example, consider an e-commerce company that relies on timely delivery to meet customer expectations. With freight visibility, the company can proactively address any potential delays or bottlenecks in the transportation process. By rerouting shipments or reallocating resources, they can ensure that products reach customers on time, resulting in higher customer satisfaction and repeat business.


Real-Time Information

Freight visibility provides real-time information about the location and condition of shipments, allowing businesses to address issues promptly. This enables proactive decision-making and the ability to respond quickly to unexpected events or disruptions.


For instance, imagine a pharmaceutical company transporting temperature-sensitive vaccines. With freight visibility, they can continuously monitor the temperature and humidity levels during transportation.


If there is a deviation from the required range, an alert can be triggered, enabling immediate corrective actions to preserve the quality of the vaccines. Such real-time information ensures that goods are handled properly and minimizes the risk of product spoilage or damage.


Freight Visibility Platform

To achieve freight visibility, businesses can leverage advanced technologies such as freight visibility platforms. These platforms utilize a combination of data sources, including GPS tracking, IoT sensors, and integration with transportation management systems (TMS), to gather and analyze shipment data in real-time.


They provide a centralized hub where stakeholders can access relevant information and track the progress of shipments. The best part is how this facility is available 24/7 from anywhere and at any given time.

Adding Freight Visibility Platform to the Supply Chain

Implementing a freight visibility platform into your supply chain requires careful planning and collaboration with stakeholders. Here are the steps to consider:


Assess Your Needs

Start by identifying the specific visibility requirements of your supply chain. Determine what data points are essential for your operations and which stakeholders need access to the information. This will help you select a platform that aligns with your specific needs.


Choose a Reliable Provider

Research and evaluate different freight visibility platform providers. Look for a reputable company with a proven track record in the industry. Consider factors such as data accuracy, scalability, user interface, and customer support.


Integration with Existing Systems

Ensure that the chosen platform can seamlessly integrate with your existing systems, such as your TMS or ERP. This integration will enable the flow of data between systems, providing a holistic view of your supply chain operations.


Collaborate with Stakeholders

Engage with your carriers, suppliers, and customers to foster collaboration and obtain their buy-in to the implementation of the freight visibility platform. Communicate the benefits of real-time visibility to each stakeholder group and address any concerns or questions they may have. Collaboration is key to ensuring a smooth transition and maximizing the benefits of freight visibility across the entire supply chain.


Training and Onboarding

Provide comprehensive training and support to all users of the freight visibility platform. This will help them understand how to utilize the platform effectively and make the most out of the available features. Consider conducting workshops or webinars to ensure everyone is familiar with the platform's functionalities and best practices.


Continuous Monitoring and Improvement

Once the freight visibility platform is implemented, regularly monitor its performance and gather feedback from users. This will help identify any areas for improvement or additional features that could enhance the overall visibility and efficiency of your supply chain. Stay updated with the latest advancements in freight visibility technology to ensure you are leveraging the most advanced tools available.

Summing Up

Freight visibility is crucial for businesses looking to optimize their supply chain operations and enhance customer satisfaction. Implementing a freight visibility platform enables businesses to achieve a higher level of visibility and control, leading to cost savings, improved time management, and better customer experiences.


By doing your research, you can successfully implement a freight visibility platform and reap the benefits it offers. This is a crucial decision to make in today's fast-paced and competitive business landscape.


Q: What are the possible consequences if the visibility platform is not used?

A: Possible consequences, if the visibility platform is not used, include increased delays, higher costs due to inefficiencies, and difficulty in addressing disruptions or customer inquiries promptly.


Q: How do you improve visibility in logistics?

A: To improve visibility in logistics, businesses can implement technologies like GPS tracking, and IoT sensors, and integrate with transportation management systems (TMS) to gather real-time data. Collaboration with stakeholders and implementing a comprehensive freight visibility platform can also enhance visibility.


Q: Why is freight visibility important?

A: Freight visibility is important because it enables businesses to make informed decisions, optimize supply chain processes, reduce delays and disruptions, and enhance customer satisfaction. It allows for proactive problem-solving and better time and cost management in logistics operations.

Logistics & Shipping



April 2023

Supply Chain Technology



April 2023

Logistics & Shipping



April 2023

All posts

© Beeontrade Inc. 2023