Denels: A Journey of Comfort and Sustainability. Empowered by Beeontrade's E2E Logistics Services

About Denels

Denels is a handmade fashion brand that creates shoes that are both stylish and healthy for the feet, emphasizing authenticity, simplicity, sustainability, and health. Denels values "give your feet a break" and appeals to millennials and those who are passionate about pursuing their dreams.

Challenges

Denels faced the challenge of managing its inventory and logistics as it constantly noticed typos and inaccurate data, leading them to wrong conclusions and very incorrect projections. They needed a global logistics partner who would understand the dynamics of their business.

Tedious manual data entry

In the early days, the team used mostly manual strategies and spreadsheets to manage their operations, which was not strategic or scalable. They faced difficulties with accurate lead times, flexible storage terms, and nationwide 2- to 3-day delivery, which was critical for their growth.
“In the early days, we kept track of inbound shipments on whiteboards and spreadsheets. It was time-consuming to maintain, there were typos, and it felt out of date,” says Serdar Yilmaz, VP of Operations at DENELS. “Beeontrade’s platform was simple to adopt and immediately solved these problems." This is where they connected with Beeontrade, a leading logistics services provider.

High cost but poor result

Denels needed to improve its supply chain management, order fulfillment, and shipping capabilities. This lack of proper management was resulting in decreased sales, a lack of cost savings, and poor customer satisfaction.
They wished to reduce their freight costs, improve turnaround time, and provide more cost-effective delivery to customers. Growing customer demand prompted a growing quantity of shipments to manage. It was hard for the team to manage large quantities of shipments and keep track of their sales pipeline. “The growth of our business precipitated a growth in shipments. To scale, we needed technology to support the volume and diversity of our inbound freight,” Serdar said. “Beeontrade's web-based reporting tools allowed our small team to manage the growing volume more efficiently.”

Solutions

Denels turned to Beeontrade's end-to-end omnichannel growth solution to improve its logistics and supply chain management. Some of the key use cases of Beeontrade's product for Denels is: Smarter inventory management, it allows the brand to keep less stock in store and requires less retail space to operate. The use of up to 18 Shopify POS systems in each store at once to check out customers fast.

a. Global Express Shipping

The Global Express Shipping service provided by Beeontrade allowed Denels to store its products and focus on its core business. With the timely help of Beeontrade, Denels was able to expand its reach and ship its handmade shoes to customers all over the world with ease.
The fast and reliable shipping service allowed Denels to provide its customers with the convenience and comfort they were looking for, increasing customer satisfaction and loyalty. Need we mention the added benefits of affordability and an arsenal of experts who genuinely cared about the outcome?

b. Supply Chain Consulting

Beeontrade's Supply Chain Consulting services helped Denels streamline its sourcing and supply processes. The consulting services provided by Beeontrade allowed Denels to identify areas for improvement in its supply chain and implement strategies to optimize its operations. This helped Denels increase efficiency, reduce costs, and improve the overall quality of its products.
"We worked with our Beeontrade team to devise a plan for moving our distribution from New Jersey to Los Angeles, reducing ocean shipment transit time from 28 to 18 days,” says Serdar. “Beyond reducing transit time, it's important to track our goods in transit as we prepare for product launches. We can do just that with the visibility and expertise that Beeontrade provides.”

c. Freight-Forwarding and Customs

Beeontrade's Freight-Forwarding and Customs services helped Denels navigate the complex logistics of international shipping. With the help of Beeontrade, Denels was able to ensure that their products were delivered on time and in good condition, regardless of the destination.
The customs services provided by Beeontrade helped Denels comply with local regulations and avoid any unexpected delays or costs, allowing them to focus on what they did best and provide their customers with the best possible experience. Their sales grew and they were able to nurture their customers to keep buying from them.

d. Delivering Amazon-like speeds

To provide fast and affordable delivery to customers, we have strategically distributed our inventory across ShipBob's fulfillment network. This has not only decreased transit times but also reduced shipping costs, resulting in an increase in conversions by offering free shipping and 2-day shipping.

Results

The fast and reliable shipping service allowed Denels to provide its customers with the convenience and comfort they were looking for, increasing customer satisfaction and loyalty. The collaboration allowed Denels to expand its reach and ship its handmade shoes to customers all over the world, while also ensuring that its products are delivered on time and in good condition.

The real-time notifications and transparency provided by the Beeontrade platform were game-changers. The brand has seen a 40% increase in orders YoY, and it now ships millions of items and receives over 30,000 orders per week on average.

Denels has also achieved a 103% increase in 2-day ground shipping coverage for customers and a 13% cost savings to its bottom line by distributing inventory to be near customers. With Beeontrade's end-to-end omnichannel grow solution, Denels has been able to improve supply chain management, order fulfillment, and shipping capabilities, resulting in increased sales, cost savings, and better customer satisfaction. With the support of Beeontrade's logistics services, the brand is well-positioned to continue expanding its reach and serving customers all over the world. As demand for high-quality, handmade, and sustainable fashion products continues to grow, Denels is all set to meet this demand and continue building its reputation as a leader in the industry.